When time is critical

FABPulous, makers of the True Rapid Test, which detects a significant increase in H-FABP – the new early biomarker for heart muscle damage – came to us with a tight deadline for an upcoming exhibition. They wanted us to create a brand that they would be used for exhibition graphics and across marketing material. We sourced a flexible banner system that would work in various spaces and would allow for easy re-configuration. The end design used powerful imagery that attracted quite a bit of attention, with a clear message that drew people in. Such was the impact of the new brand identity, we designed a new website with a graphical feel to represent their technology.

www.fabpulous.com